The key to being a great landlord is finding that sweet spot where the interests of tenants are cared for in a way that benefits them as rent payers and profits you as an asset owner seeking attractive long-term returns.

Achieving it means balancing commercial goals with empathy and having the understanding that good tenants treated well can turn into reliable long-term partners that help you make the most from your rental - consistent cash flow, zero vacancy, and strong capital growth. Here are some proven strategies to being a caring and profitable landlord.

Renovate to add value

Investing in renovations can increase rental value and ROI and attract high quality tenants. Cost effective upgrades can include remodelled kitchens and bathrooms, installing heating units and double glazing to meet Healthy Home Standards and adding storage solutions like built-in wardrobes and shelves. Even small upgrades like a coat of paint, new light fittings or modern taps can make your property look fresh and well cared for which are aspects that quality tenants look for.

Setting a competitive rent to attract the right tenants

Carry out market research and consider getting a professional such as a Raine & Horne Property manager  to carry out an appraisal. Factor in your property’s unique features, adjust for seasonality and aim for a price point that attracts good tenants but also gives you a fair return. It is important to remember that in New Zealand rent can generally only be increased once a year with 60 days’ written notice.

Get strategic about your lease terms

Go long term and focus on tenant retention. Long term leases offer more predictable returns, reduced vacancy periods and provide good tenants with the stability they seek. If you treat them well, they are more likely to stay and be willing to pay higher rentals down the track knowing they are in a secure situation.

Offer furnished or semi furnished

Furnished and semi furnished rentals can attract higher rents and appeal to professionals and relocating families. If you do find yourself with a vacancy it also allows you to quickly rent out the property short-term on a platform like Airbnb while you look for the next long-term tenant.

Treat tenants as partners

Successful landlords know that tenants are partners in their investment success. When you treat them with respect, they will usually respond by treating your property like their own.  Schedule regular maintenance and keep the property in excellent condition. Tenants who feel looked after are far less likely to leave. Reward their reliability with simple gestures – like a ‘thank you’ note and a small gift to build loyalty.

Work with a proactive property manager

A good property manager doesn’t just collect rent and arrange maintenance; they can be critical to the success of an inexperienced or time-poor landlord’s investment journey. At Raine & Horne we think about your long-term returns. We know the local market, how to attract the kind of tenants you want and are expert at ensuring your property is well cared for. Most importantly, we know how to balance tenant relationships with long-term rental performance – giving our landlords peace of mind and consistent results. 

Whether you want to rent, buy or sell a property, don’t hesitate to contact your local Raine & Horne office.